Online marketing of your property is a critical point in the distribution of your hotels information domestically and globally by allowing users from all over the world to select your hotel over a competitor’s property.  Even more critical is doing it correctly! The best approach to online marketing is two-fold: use search engine optimisation along with some strategic pay-per-click search advertising.  Not only does pay-per-click help you learn about your online target market as you go, but it can help you to attract more qualified leads online.

Image: the levels of involvement of digital media relating directly to your hotel distribution.

WEBSITE DESIGN – TURN LOOKERS TO BOOKERS!

• Web site design by hoteliers for hoteliers. We design and build web sites that work.
• Responsive websites built for smart phones, tablets and desktops.
• Hotel Search Engine Optimisation (SEO) – organic search.
• Hotel Search Engine Marketing (SEM).
• Pay per Click (PPC) campaigns – paid advertising search.
• Google Analytics and monthly reporting set up.

DIGITAL MARKETING & ONLINE DISTRIBUTION
At Arion Hospitality:

• We audit all clients’ online footprints. Re-work the property’s content, ensure the images meet the ever-changing guidelines and then load a consistent property profile across all ecommerce, online travel agents and online website listings.
• Audit of current online travel agencies (OTA’s).
• Hotel Booking Button (commission free direct booking).
• Meta Search website set up – eg. Trip Advisor, Google My Business, Kayak, Hotels Combined.
• We claim, audit and update with consistent property content.
• Social Media set up and planning – Facebook | Instagram | YouTube | LinkedIn | X.

Creatives: